--- title: "Building Your Business Backwards with Annemie Tonken" url: "https://static-stage.whcc.com/videos/building-your-business-backwards-with-annemie-tonken/" description: "Annemie shares why she builds a photography business in reverse, starting with fulfillment, then sales, then marketing, and how simple, repeatable systems create a studio that doesn't start from scratch with every client." updated: "2026-10-23T12:49:07-05:00" --- # Building Your Business Backwards with Annemie Tonken [Watch the video](https://www.youtube.com/watch?v=aJY2CGmyYKM) ![What If You Built Your Business Backwards? An interview with photographer Annemie Tonken, WHCC Live](https://whcc-com-stage-images0.imgix.net/images/ARTICLE_HEADER_Annemie-Tonken-Live-2026.jpg?auto=format,compress&cs=srgb&fit=max&w=1000&q=75) Building Your Business Backwards with Annemie Tonken 1 / 4 Videos ![What If You Built Your Business Backwards? An interview with photographer Annemie Tonken, WHCC Live](https://whcc-com-stage-images0.imgix.net/images/ARTICLE_HEADER_Annemie-Tonken-Live-2026.jpg?auto=format,compress&cs=srgb&fit=max&w=1000&q=75) [Building Your Business Backwards with Annemie Tonken](https://static-stage.whcc.com/videos/building-your-business-backwards-with-annemie-tonken.md) ![Building Products to Fit Your Brand, featuring Annemie Tonken](https://whcc-com-stage-images0.imgix.net/images/ARTICLE_SERIES-HEADER_Building-Products_Annemie-Tonken-Live-2026.jpg?auto=format,compress&cs=srgb&fit=max&w=1000&q=75) [Building Products to Fit Your Brand | Annemie Tonken](https://static-stage.whcc.com/videos/building-products-to-fit-your-brand-annemie-tonken.md) ![Having the Long View, featuring Annemie Tonken](https://whcc-com-stage-images0.imgix.net/images/ARTICLE_SERIES-HEADER_Having-the-Long-View_Annemie-Tonken-Live-2026.jpg?auto=format,compress&cs=srgb&fit=max&w=1000&q=75) [Having the Long View | Annemie Tonken](https://static-stage.whcc.com/videos/having-the-long-view-annemie-tonken.md) ![Starting with the End Goal, featuring Annemie Tonken](https://whcc-com-stage-images0.imgix.net/images/ARTICLE_SERIES-HEADER_Starting-with-the-End-Goal_Annemie-Tonken-Live-2026.jpg?auto=format,compress&cs=srgb&fit=max&w=1000&q=75) [Starting with the End Goal | Annemie Tonken](https://static-stage.whcc.com/videos/starting-with-the-end-goal-annemie-tonken.md) Annemie shares why she builds a photography business in reverse, starting with fulfillment, then sales, then marketing, and how simple, repeatable systems create a studio that doesn't start from scratch with every client. **Annemie Tonken** — [Website](https://www.thiscantbethathard.com) This Can't Be That Hard Annemie Tonken is a family photographer, educator, and podcast host helping photographers simplify their workflows, grow profitable businesses, and build sustainable studios they love. - [Facebook](https://www.facebook.com/groups/thiscantbethathard/) - [Instagram](https://www.instagram.com/megapixie/) ### Listen to the Audio Version Hear this audio and more on your favorite podcast platform and subscribe to stay up to date. [Spotify](https://open.spotify.com/episode/23jhIt3jsap7T6mkh49Kdc?si=8b3664c5c24e4dd7) [Apple Podcasts](https://podcasts.apple.com/us/podcast/whccpro/id1661852277?i=1000796198391) [Read the Article](https://static-stage.whcc.com/inspiration/building-your-business-backwards-with-annemie-tonken.md) ## More Videos [Working to Break the Cycle with Heather Nixon](https://static-stage.whcc.com/videos/working-to-break-the-cycle-with-heather-nixon.md) [Being Seen by Clients | Kelsey Darcy](https://static-stage.whcc.com/videos/being-seen-by-clients-kelsey-darcy.md) [Online Ads are Essential | Kelsey Darcy](https://static-stage.whcc.com/videos/online-ads-are-essential-kelsey-darcy.md) [Take Control of Your Schedule | Kelsey Darcy](https://static-stage.whcc.com/videos/take-control-of-your-schedule-featuring-kelsey-darcy.md) [Investing in Fine Art Papers | Bruce Starrenburg](https://static-stage.whcc.com/videos/investing-in-fine-art-papers.md) [Choosing Papers for Your Work | Bruce Starrenburg](https://static-stage.whcc.com/videos/choosing-papers-for-your-work.md) [3 Secrets to Stellar Growth with Kelsey Darcy](https://static-stage.whcc.com/videos/3-secrets-to-stellar-growth-with-kelsey-darcy.md) [Social Media that Actually Works with Kim Kracun](https://static-stage.whcc.com/videos/social-media-that-actually-works-with-kim-kracun.md) [Frame Collections](https://static-stage.whcc.com/videos/frame-collections.md) [The Art of Hahnemühle Fine Art Papers](https://static-stage.whcc.com/videos/the-art-of-hahnemuehle-fine-art-papers.md) [Letting Your Clients Dream](https://static-stage.whcc.com/videos/letting-your-clients-dream.md) [Gallery Wall Designer](https://static-stage.whcc.com/videos/gallery-wall-designer.md)