The Benefits of Offering Value-Added Incentives
We share 4 reasons to incorporate add-on products into your offerings, along with our top recommendations.
Published on January 20, 2025
Value-added incentives can transform your photography business and enhance your overall client experience. By focusing on the little details that can bring a space together, you not only elevate your brand perception you also build customer loyalty.
Add-on products can work in your favor to sway clients up to the next package or collection, or if they are limited on wall space these type of products make them feel like you are catering to their needs and may bring them more value as a display. We’re sharing our top 4 reasons why you should leverage value-added incentives.
- Enhances Your Brand Perception
Value-added incentives provide a unique opportunity to enhance how your brand is perceived. By offering additional features or exclusive products, you can showcase your commitment to your client. A thoughtful package goes beyond just selling a service; it shows that you care about the client’s overall experience.
- Increase Sales Potential
One of the most significant advantages of value-added incentives is the potential to boost sales. When clients perceive they are getting more for their investment, they are more likely to consider upgrading to higher-tier products or services that offer additional features. This not only increases the average sale per client but also encourages them to experience your full range of offerings.
- Gain a Competitive Edge
In a world where many photographers provide similar services, value-added incentives can set you apart. While others may overlook the benefits of these offerings, you can gain a competitive advantage by providing thoughtful extras. Clients appreciate the uniqueness of your services, making them more likely to choose you over someone else.
- Builds Customer Loyalty
By making certain products available only with specific sessions, such as mini sessions, you create a sense of exclusivity. This can foster customer loyalty as clients feel they are part of something special. When customers believe they are receiving exclusive offers, they are more likely to return for future sessions.
Our Favorite Add-On Products
Framed Tabletop Prints
Provide your clients with a classic product option like Framed Tabletop Prints that will live on for years. Pair their favorite portrait with over 30 moulding styles and add an easel back for a ready-to-display option. Our frames pair with any style of decor, so your clients will have no problem adding to their collection of pictures.
Accordion Mini Books
These pocket-sized keepsakes are a favorite among clients and something they will carry with them wherever they go. Accordion Mini Books have a magnetic closure and up to 14 customizable panels that unfold accordion-style for a fun way to share images. Sold as a set of 3, your clients can share them with friends and family. Choose from our 3×3" square or 2½×3½" wallet-size with Smooth Matte Paper.
Acrylic Blocks
Acrylic Blocks are ideal for small areas such as desks or shelves with their 1" depth and modern appearance. Mix and match with our seven different sizes to showcase favorite moments and make your images shine.
Check out our Designer Acrylic Blocks which feature trendy, pre-made designs and engraving options for our 5×7” Acrylic Blocks.
Bamboo Tabletop Frames
Our Bamboo Tabletop Frames provide a simple and elegant way to display 5×7” Metal Prints and is a stylish option for all budgets. With a distinct and eco-friendly bamboo pattern, these frames complement all our Metal Print surfaces and your client’s most precious memories. The sturdy magnetic design makes it easy to interchange multiple 5×7" Metal Prints, creating a floating effect within the frame.
This product allows you to order Metal Print refills, allowing your clients to enjoy multiple images from their session without needing to order a new frame each time.
Print Boxes
Give your clients a stylish way to hold all of their favorite images they are obsessing about. Print Boxes can be included as a package add-on or as a special gift to include loose or mounted prints. Also, consider our square Album Boxes as an add-on to store their heirloom Album or collection of Books.
Boxes are available in multiple sizes from 4×6" to 12×12" and can be finished with fabric or leather material options, photo covers, and special details to complement their images inside.