Effective Strategies for Selling Professional Prints

Professional Photographers need to be able to market their photos successfully to clients. It’s one thing to artistically create all these beautiful images, but if you don’t have the marketing skills to sell them, it’s not going to be much use to your bottom line as a business. There are tons of clients out there who want professional photo printing. In order to bring your photography business to the next level, there are tips and strategies you can use to sell countless prints again and again. 

These techniques will help to showcase the high quality of your photo images, create the best packages for them, and take advantage of online platforms for increased visibility through social media.

How to Showcase the Quality of Your Prints 

You want to show the quality of your prints with actual samples. It’s a big difference between actual prints that you make for people, as opposed to just a JPEG file. There are three ways to do this. First, you need to have samples of your work on hand in your studio, or depending on the type of photography you do, have a physical copy of your portfolio. That way, clients can see the quality of your work right away when they come in for a consultation.  

The second way is to have printed examples of your work on your website. By implying you offer your images as printed pieces you are setting your clients up with the service you provide as a photographer. Any time someone asks to see your work, you can give them a quick link to your website.

One more way for people to see your work is through various social media platforms. Your clients will be able to see that you provide high-quality prints and printed products, not just digital files. Encourage your clients to tag you when they share photos of the finished pieces displayed in their homes.

Leverage Online Photo Galleries for Increased Visibility

You’ll want to utilize online photo galleries to market and sell your work. Don’t underestimate online photo galleries, especially as a landscape , destination, or wedding photographer, to reach different audiences that may want to purchase your professional images. Plus, a photo gallery where you post pictures of a client’s session can let them, or their family and friends, buy images directly from you. People really enjoy looking at these photos, and hopefully it will lead to more sales.

These photo galleries make it easy for you to sell prints online, especially if in-person sales is not an option. 

5 Effective Marketing Strategies for Photo Prints and More

Here are some effective marketing tips that can help you sell more prints.

1. Educate your clients: As a photographer, you need to let your clients know through your website, social media, and during a consultation that you offer high-quality photo products. Most clients don’t even know that they want an actual print, or they just assume they are going to receive a digital file. Telling them and showing them actual photo-printed products in their hands will go towards generating a lot of sales.
2. Sharing positive client reviews: You want to have a section on your website where you can post positive client reviews of people who have purchased your work. Even if you are just starting out, make it a point to ask your clients to leave you a review that you can use on your website.
3. Networking with other businesses and photographers: By working with local businesses that share your target market, you can help each other grow your clientele. Offer to take photographs of their services, facility, or even staff to help advertise their business, allowing them to experience you like a client would and receive your stunning work.
4. Build a client email list: Having a valuable list of your best clients and potential clients can help you market effectively on a routine basis. You can decide how many emails you want to send out per month, so that clients are always reminded that you offer photo-printed products.
5. Nurture existing client relationships: Your ideal clients can help you book more through word-of-mouth referrals. Stay relevant in the minds of your best clients by showing your appreciation or even gifting them with a small product that may not be part of your packages. A personal gift shows your gratitude and reminds them how much they loved working with you.

With these useful tips, you will attract more of the right clients, and your sales will follow.