Selling a Premier or Nubuck cover isn't about price, it's about helping your client understand why the upgrade matters. Most clients walk into a sales meeting comparing Albums on what a thumbnail can show; paper, spreads, page count. The upgrade lives in the one thing a thumbnail can't show and that is how the cover feels in their hands.
Start with Keepsake vs. Heirloom
Before you show a sample, give your client a frame for the decision.
A keepsake is an album for right now that is pulled off the shelf, passed around, enjoyed. An heirloom is built to outlast the moment, a cover that ages well, takes decades of handling, and still looks intentional thirty years from now. Same images, different lifespan.
Then ask: "Is this an album you want to enjoy, or one you want to pass down?"
Their answer tells you which cover to reach for and it moves the conversation off price and onto purpose, making it easier to guide your clients towards meaningful choices that resonate with them. When the up-charge comes up later, you're not defending a material. You're referring back to a decision they already made.
Then Match the Material
Premier – a polished, even finish with saturated color. For clients who want a refined look and an album that gets handled often.
Nubuck – a brushed, velvet like surface that softens with use. Right for clients drawn to texture.
Plenty of photographers carry both. With 7 new colors across the two lines, there's more room than ever to match the cover to the session.
Six Pairings to Put In Your Sample Collection
Wedding, warm palette – Cognac Premier Cover with a Cameo opening. Clean and timeless; works with almost any reception palette.
Wedding, coastal or cool palette – Blue Heron Premier Cover with debossing. This blue holds up beautifully against natural linen tones and outdoor light.
Newborn and milestone – Powder Pink Premier in a Combo Cover. Soft and neutral in color without tipping into overall sweet.
Family, fall session – Terracotta Nubuck Leather Cover. The velvet nap reads like a cozy sweater in the hand.
Senior or contemporary portrait – Ecru Nubuck in a Combo Cover. A shade of light cream that reads modern without going stark.
Boudoir and luxe portrait – Espresso Nubuck Leather Cover. Deep and saturated in color richness, and the nap catches light differently at every angle.
The albums you help your clients select, especially when paired thoughtfully with the right cover option, will be the ones they proudly display to family, friends, and future generations.
You're helping them make something their family will cherish for years to come.
Order a Sample or Swatch Set
Try a New Leather at 25% off!
Highlight the value of the products you provide through samples. They will assist your clients in choosing paper and cover options for their Albums. We offer sample Albums at a 25% discount, and you can order as many samples as you need.
If you're uncertain about cover materials, consider ordering a Material Swatch Set to experience the luxury of our leathers. This kit serves as both a reference and an effective sales tool.